Demand Analysis for Water Sports on Lake Eğirdir and Winter Sports at Davraz Ski Center within the Scope of Recreational Sports Tourism
Rekreasyonel Spor Turizmi Kapsamında Eğirdir Gölü Su Sporları ve Davraz Kayak Merkezi Kış Sporları Talep Analizi
Rekreasyonel Spor Turizmi Kapsamında Eğirdir Gölü Su Sporları ve Davraz Kayak Merkezi Kış Sporları Talep Analizi
Rekreasyonel Spor Turizmi Kapsamında Eğirdir Gölü Su Sporları ve Davraz Kayak Merkezi Kış Sporları Talep Analizi
The purpose of this study is to examine the demand dynamics for water sports on Lake Eğirdir and winter sports at Davraz Ski Center within the scope of recreational sports tourism from a multi-stakeholder perspective. The study comprehensively addresses the dimensions that influence sports tourism demand, including capacity and season management, safety, pricing and packaging, events and collaborations, environmental sustainability, marketing, and data-driven decision-making. The research was designed using a qualitative research approach and employed a multi-site case study design. The study group consisted of representatives from the municipality and provincial tourism directorate, facility operators, sports clubs and coaches, tourist guides, and civil society organization representatives. Data were collected using a semi-structured interview guide consisting of a core and modular structure and analyzed using thematic and content analysis methods. The research findings reveal that the demand for sports tourism is highly seasonal and dependent on climatic conditions, and that the short season at Davraz Ski Center limits the sustainability of demand. While capacity overload and congestion problems occur during peak periods, demand remains low during shoulder seasons. It was determined that security measures are provided at a basic level, but crisis management and coordination between stakeholders need to be strengthened. The fact that pricing processes are largely determined by public institutions and federations limits dynamic pricing and targeted packaging applications. Although races, festivals, and sports camps have a strong demand-boosting effect, it has been observed that these events are not planned within a sustainable calendar. It has been determined that environmental sustainability practices are not standardized and are not systematically communicated to visitors. While social media and influencer-based promotion stand out in marketing activities, data-driven decision-making and CRM applications have been found to be limited. Consequently, it was concluded that in order to increase demand in a sustainable manner in the sports tourism destinations of Eğirdir and Davraz, short-term pricing and campaign applications must be integrated with medium and long-term infrastructure investments, a four-season sports tourism vision, and a data-driven, multi-stakeholder management approach.
Bu araştırmanın amacı, rekreasyonel spor turizmi kapsamında Eğirdir Gölü su sporları ile Davraz Kayak Merkezi kış sporları talep dinamiklerini çok paydaşlı bir bakış açısıyla incelemektir. Çalışma, spor turizmi talebini etkileyen kapasite ve sezon yönetimi, güvenlik, fiyatlama ve paketleme, etkinlik ve işbirlikleri, çevresel sürdürülebilirlik, pazarlama ve veri temelli karar alma boyutlarını bütüncül biçimde ele almaktadır. Araştırma nitel araştırma yaklaşımıyla tasarlanmış olup, çoklu alan durum çalışması deseni kullanılmıştır. Çalışma grubunu belediye ve il turizm müdürlüğü temsilcileri, tesis işletmecileri, spor kulüpleri ve antrenörler, turist rehberleri ve sivil toplum kuruluşu temsilcileri oluşturmaktadır. Veriler, çekirdek ve modüler yapıdan oluşan yarı yapılandırılmış görüşme rehberi aracılığıyla toplanmış; tematik ve içerik analizi yöntemleriyle analiz edilmiştir. Araştırma bulguları, spor turizmi talebinin yüksek düzeyde mevsimsellik ve iklim koşullarına bağımlı olduğunu, özellikle Davraz Kayak Merkezi’nde sezon süresinin kısalmasının talep sürdürülebilirliğini sınırladığını ortaya koymaktadır. Pik dönemlerde kapasite aşımı ve yoğunluk sorunları yaşanırken, omuz sezonlarda talebin düşük kaldığı belirlenmiştir. Güvenlik uygulamalarının temel düzeyde sağlandığı, ancak kriz yönetimi ve paydaşlar arası koordinasyonun güçlendirilmesi gerektiği saptanmıştır. Fiyatlama süreçlerinin büyük ölçüde kamu kurumları ve federasyonlar tarafından belirlenmesi, dinamik fiyatlama ve hedefli paketleme uygulamalarını sınırlamaktadır. Yarışlar, festivaller ve spor kamplarının talep artırıcı etkisi güçlü olmakla birlikte, bu etkinliklerin sürdürülebilir bir takvim çerçevesinde planlanmadığı görülmektedir. Çevresel sürdürülebilirlik uygulamalarının ise standartlaştırılmadığı ve ziyaretçilere sistematik biçimde aktarılmadığı belirlenmiştir. Pazarlama faaliyetlerinde sosyal medya ve influencer temelli tanıtım öne çıkarken, veri temelli karar alma ve CRM uygulamalarının sınırlı kaldığı tespit edilmiştir. Sonuç olarak, Eğirdir ve Davraz spor turizmi destinasyonlarında talebin sürdürülebilir biçimde artırılabilmesi için kısa vadeli fiyat ve kampanya uygulamalarının, orta ve uzun vadeli altyapı yatırımları, dört mevsim spor turizmi vizyonu ve veri temelli, çok paydaşlı bir yönetim yaklaşımıyla bütünleştirilmesi gerektiği sonucuna ulaşılmıştır.
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- Gönderildi Aralık 30, 2025
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